This logo is a combination of a few different elements. The heart symbolizes health and love, the check mark is care/things are going good and the human elements represents a mother and child.
The first initial logo sketch creates was really different from the final. Ideally the sketching process should develop an accurate final design. But with this one I did more exploration in illustrator until this design came to be.
Identity with a fun and bright palette. The concept behind the brand is to help mothers through their pregnancy and help young children stay health.
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